step one
Kick-Off Meeting
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Outline your objectives
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Expectations, questions, and concerns
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What is your motivation to sell?
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What is your ideal timeline to sell?
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Are you purchasing another Telluride property?
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What is most important for you?
Study Market Conditions
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Review current market dynamics
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The Numbers: Trends and Metrics
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Analysis of active, pending, and sold transactions
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Personal timing and seasonal considerations
Strategic Planning and Pricing
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Discuss potential improvements and alterations
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Outline features and benefits
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Determine key differentiators based on active inventory
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Define target market and buyer profile
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Establish ideal listing price in line with current market conditions and seller motivations
step two
Listing Details
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Finalize documentation and contractual agreements
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Complete property improvements, if necessary
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Engage staging consultant, if necessary
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Engage photography and media professionals
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Define launch timeline
Marketing Preparations
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Property launch collateral
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Digital marketing plan
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Social media strategy
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Broker network exposure
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Open house strategy
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Direct mail and communication approach
step three
Introducing the Property
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Launch the marketing plan
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Attract and qualify potential buyers
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Show the property
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Monitor & document interest
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Weekly reports, updates, and communication strategy
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Respond to changes in the market place
Negotiation Strategies
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Procure written offers
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Qualify and analyze the merits of each offer
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Negotiate to optimize price and terms
step four
Due Diligence Period
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Execute the contract
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Complete disclosures and deliver to buyer
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Meet deadlines and contingency periods
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Fulfill duties and responsibilities
Closing
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Transition from the property
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Final documentations
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Close and celebrate!
Working Together Again
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Stay in touch and keep you informed
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Consider second homes and investment properties
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Provide resources
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Feedback, testimonials and referrals